Accor plans WOJO coworking rollout through hotel network
International hotel company Accor announced its intention on Monday to take coworking into a new dimension – inside its hotels.
Accor, in its WOJO coworking joint venture with real estate company Bouygues Immobilier, plans to open 1200 coworking spaces in under 3 years.
That’s in line with its “augmented hospitality” strategy: “The WOJO coworking spaces will be launched within Accor hotels worldwide with different offerings, across all segments – economy, mid-scale & luxury segments.”
The coworking joint venture originated in July 2017 as Nextdoor and was rebranded as WOJO in March. The 2 partners aim to make it the leading coworking brand in Europe by 2022.
WOJO chief executive Stephane Bensimon said: “As we are directly in touch with companies & workers on a daily basis we have a thorough understanding of their needs & expectations in the workspace. A personalised welcome, premium services, a friendly atmosphere & designer spaces are all essential features covered by our expertise. Through our new range of spaces, we are now able to meet a key customer need: combining the quality of work life with mobility. WOJO will offer 3 different products & experiences to deliver the broadest range of coworking solutions in the industry.”
Accor Europe chief executive Franck Gervais added: “We have the assets (brands, spaces, teams), we have the services (restaurants, bars, meeting spaces) and we are open 24/7. By participating in WOJO’s ambitious development, we are optimising the use of these assets and are creating value for our owners by being open to a new type of customer, ie, coworkers.”