Micro-accommodation provider Jucy Snooze Ltd (Tim & Chris Alpe) has signed a joint venture with a Los Angeles-based hotel developer to operate a Jucy Snooze hotel with over 220 pods under the Stay Open brand in San Diego.
Jucy Snooze has 530 beds in Auckland (Emily Place), Queenstown & Christchurch and will add a converted office building at the top of Nelson St in Auckland for a 386-bed pod hotel. Augusta Capital Ltd bought the building at the Corner of Nelson & Cook Sts for its new tourism fund.
Jucy chief executive Tim Alpe said yesterday the proposed $16 million San Diego hotel would be the company’s first expansion into accommodation buildings overseas. It already has a campervan rental operation in the US.
The 2-storey 2000m² Stay Open site is next to the San Diego Airport and will have 226 pods plus 6 rooms with ensuites. The hotel will feature a rooftop bar & restaurant and an app which supports social connection between guests, introduction to local events and seamless ordering of food & beverages via their mobile device.
Mr Alpe said Jucy was working with its US partner to open hotels in a number of other Southern Californian locations, including Hollywood & Santa Monica.
“The Jucy Snooze concept is about meeting the growing demand for budget accommodation as well as designing socially interactive spaces for millennial & centennial [Generation Z] travellers who want to connect with others while they travel.
“We have also created new technology to remove some of the traditional pain points, which allows guests to manage their own check-in process without needing to queue, and access their rooms via a smart device.
“The US operators have visited our sites around New Zealand and have seen nothing else like it; they plan to expand the Jucy Snooze concept throughout the US.”
Mr Alpe said the opportunity was developed after extensive research of the North American market, facilitated by NZTE: “The move will complement Jucy’s rental vehicle business in the US while providing opportunities to cross-sell accommodation to its customer base, expanding its hotel presence under the Stay Open brand.”
In New Zealand, Jucy launched a new fleet of fully electric rental campervans this week, targeted at eco-conscious European tourists.
Link: Jucy Snooze
23 October 2018: Fund shareholders approve sale to initiate Augusta tourism fund
24 September 2018: Pod hotel the opportunity for Augusta to close value-add fund with strong return and open tourism fund
21 September 2018: Jucy to open big pod hotel up street from new convention centre
Attribution: Company release.