Samson Corp Ltd wants to turn the ground floor of its 4-year-old Geyser Parnell building into an ethical shopping & dining precinct.
“It’s called The Rise – not only referencing its physical location at the top of Parnell Rise and a nod to the building, Geyser, but also referring to the ethos of the vendors – rising up & standing tall as part of a community of conscious businesses that strive for social & environmental responsibility,” says leasing broker Leah La Hood of Affiliated Business Consultants Ltd.
“It will set a new standard in ethical shopping & dining. In a dramatic departure from the usual ‘profits first’ mentality, this unique structure and all of its occupiers are driven by a sense of social & environmental responsibility.
“The Rise will be the first available destination for ethically aware shoppers & diners. We believe it is the only retail complex in Auckland, indeed in the country, which was conceived & built to meet their expectations. We are inviting the best chefs, hospitality specialists & boutique retailers to come together in this innovative retail & hospitality experience.”
8 of the 10 retail units in the ground-floor retail & hospitality precinct, ranging from 42-171m² plus outdoor seating, are up for lease.
Conscious Consumers Ltd director Ben Gleisner is developing a partnership with the venture: “Our brand values & future plans fit perfectly within the scope of this retail precinct. We are expanding our reach within the dining scene and have plans to further expand into the wider retail sector. Retailers who are part of Conscious Consumers are growing and are making a difference in the way business is conducted.”
Conscious Consumers is run by a Wellington-based charitable trust, 42collective, which works with individuals, community groups & businesses to make New Zealand a place where it’s easy to live socially & environmentally responsible lifestyles.
Ms La Hood, who oversaw the leasing of Ponsonby Central & K’Rd Food Workshop said: “Eateries in each of these premises had their targeted customers, and so too does The Rise. We are affiliating with Conscious Consumers, who have created a technology platform that connects consumers with businesses who are committed to positive environmental & social outcomes. The tenants within The Rise will meet Conscious Consumers standards, a guarantee that every vendor shares the demanding ethics of Conscious Consumers members.”
All this is intended to happen in a building which already broke benchmarks, being classified by the Green Building Council with a 6-green star design rating in 2009, 3 years before it was built.
Samson Corp general manager Marco Creemers, said 6-star buildings were the ethical way of the future: “They are our way of giving back to Auckland and assisting Auckland to make its statement as a leader in ethical buildings. The Geyser building was designed by internationally renowned architect Andrew Patterson as part of his Cloud series of buildings. These are designed to find a sense of belonging, a New Zealand identity. For example, the building façade patterning of the Geyser derives its detail from the fronds of a Maori cloak. In the Geyser building, Samson Corp have made Patterson’s Cloud vision a 6 green star reality.
“Within The Rise, as in the 5 lowrise buildings in which it is located, every rental space has light & air on 3 sides. Occupants breathe 100% fresh air and there is natural light throughout. The 5 buildings are positioned around a central courtyard in which visitors can relax & dine in an open air environment. This courtyard is currently being enhanced by designer Terry Curtis, using native plants, wood & stoneware.”
Ms La Hood said leasing options were exclusive, not open to all comers: “Tenancies are available, but only to socially responsible food & beverage sellers. We are talking about dealers in free-range products, fair trade products, sustainable food products & organic products. We are talking about companies that recycle their waste or use recycled materials. We are talking about the use of BYO containers & eco-packaging, composting & eco-cleaning.”
Geyser Parnell, at 100 Parnell Rd, also fronts 2 side streets. It has 3 office floors above the hospitality ground floor, and 5 basement parking levels accessed by an automated car stacking system.
Attribution: Agency release, Samson, Conscious Consumers, Patterson Associates.