Real estate agency Colliers has signed a franchise agreement with Gisborne property company Quay Real Estate Ltd which will brand Quay’s rural & commercial property services as Colliers, while its residential agency & property management services remain under the LJ Hooker brand.
Rural property specialist George Searle, who has been appointed director of Colliers International Gisborne, said the possibilities excited him: “Moving our commercial services under Colliers International’s very strong commercial property brand is an absolute no-brainer. Where we see real potential for growth is within the rural & agribusiness sector.
“We already transact about half of the rural sales in the region, but we want to grow that market share significantly – particularly within the high value sheep & beef farming sectors.”
Mr Searle said Colliers was seen as a real mover & shaker within the rural property sector, with an ambitious goal of doubling its rural revenue this year.
“One of the key attractions is Colliers’ market-leading ability to attract national & overseas investors, both through its national network of rural property specialists and its regular roadshows in Asia & Europe.”
George Searle’s father, Philip, founded Quay Real Estate in 1996 and leads the company’s commercial real estate services. The franchise agreement will bring the company’s 6 rural, 2 commercial & 3 administrative staff under the Colliers brand.
George Searle’s younger brother, Warwick, heads a specialist forestry sales service that Colliers established this year as part of its rural & agribusiness division.
Colliers NZ chief executive Mark Synnott said growing the agency’s rural & agribusiness capability was a key part of its strategy of targeted expansion in growth areas.
Attribution: Agency release.