Published 4 July 2006
New World Te Rapa, the first of Foodstuffs (Auckland) Ltd’s new generation stores, has won 2 NZ Retail Interior Association design awards.
The judges said that where most supermarkets are “white, sterile, unfriendly places” focused on the shopping chore with little comfort, “New World Te Rapa seems to have broken this paradigm. The resulting exterior & interior treatment leads the category, creating a warm inviting 100% food-focused environment.”New World Te Rapa won the overall nourishment group category and also came top of the grocery & convenience stores group within the same category.Foodstuffs (Auckland) design manager Rob Guild said: “We wanted to design a building that customers didn’t feel claustrophobic in, something that links them with the outside world. The individualised design is also about differentiating ourselves from our competitors â€“ getting away from the ‘big box’ type supermarket.”The 4000mÂ² store was a joint venture between JCY Architects Ltd & Foodstuffs (Auckland)’s store development division. It opened in October 2005.
Attribution: Foodstuffs release, story written by Bob Dey for this website.