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Empire launches Property Book

Published 17 April 2008

Empire Capital Ltd & Empire Publishing Ltd director Simon Herbert launched his proposal for a national property sales publication on Wednesday night.

 

He said Empire would offer its Property Book in print form weekly – 120,000 copies – and on the internet. Visitors to web ads will click through to agency advertisers’ own sites. “We’re a conduit,” Mr Herbert said.

 

He said current print offerings didn’t give property advertisers a web presence. Property Book would also not push property ads “to the back or the middle of another publication”.

 

The publication will be launched on Friday 23 May. Material will go online 2 days earlier than the weekly print edition.

 

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Attribution: Launch function, story written by Bob Dey for this website.

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