Published: 21 July 2005
Plus SMS Holdings Ltd chairman Jim Bracknell said today its subsidiary, Plus SMS Ltd, which is based in the Isle of Man, has signed an agreement with Telecom NZ Ltd for the exclusive use of its number ranges for distribution of SMS & MMS messages worldwide. SMS & MMS messages will be routed by short number codes using the existing telecommunications infrastructure & settlement process.Plus SMS Holdings was listed in a reverse takeover of collapsed franchise operator RetailX Ltd, effected on 3 July with a change of name & ticker on the NZAX on 11 July.
Mr Bracknell told the meeting to approve the reverse takeover Plus SMS had secured numbers in 9 countries and had a target of 20-25.
RetailX’s collapse began when receivers were called into The Building Depot last September. RetailX managing director Mark Taylor, of Christchurch, bought the Building Depot chain of hardware outlets from Fletcher Building Ltd in 2003. The Taylor family also controlled Stirling Sports Franchises Ltd. Mr Taylor was adjudicated bankrupt on 17 May.
Auckland sharebroker Brett Wilkinson entered the picture in January, buying 19.31% of RetailX for $30,000 to keep the company alive. At the end of February, Mr Bracknell & David Stubbs were appointed to the board, Mr Bracknell as non-executive chairman.
3 July 2005: RetailX heads off to txtmsg future as Plus SMS